FastTrack Fintech Sales Masterclass
Learn how to accelerate your pipeline using our proven sales methodology in just 2 days
Learn to Become an Elite Seller
With this high impact 2-day intensive masterclass
Your customer doesn’t get out of bed in the morning and think “I want to buy some software”. Enterprise sales is not a walk in the park - but it's hugely rewarding when you master it.
And while it is about building great relationships - there’s a science behind it.
> Remember that deal you told your boss was basically guaranteed, only to find your contact you’ve been working on for months doesn’t have a shred of authority?
> Or when you convinced yourself you’ll have a record quarter - to see all of your progress swallowed up by procurement issues that set you back 6 months?
> How about that demo you entered with the utmost confidence, but left with your ego in pieces as you found yourself completely unprepared (We’ve all been there!)
I'll teach you how to take control of your deals and lead those conversations the right way in my fintech-focused masterclass.
Meet your expert instructor - James Dawson
We were literally days away from running out of cash - then I closed my first software deal with a major bank.
When I did that deal back in 2013, my life changed forever. Because before I joined the startup world, I was an MD at a global interdealer broker. I had excellent relationships with the heads of all the major trading desks globally.
So when I moved into (trying) to sell technology, I thought I’d just walk right into any room, work my magic, and make deals happen.
How wrong was I?!
Suddenly I found myself selling to technical people without any idea how to sell software. I had to figure it out, and fast. Luckily I had great mentors and a relentless but methodical approach to learning.
The next 12 months absolutely transformed the success of our startup and my career. I went on to close another 9 major deals in that time with some of the largest financial institutions globally.
I’d mastered the art of fintech sales. I 'd turned into a rainmaker.
Now I’m going to teach you to do the same.
In just 2 days, I’ll teach you tried and tested strategies so you can achieve the same success that I did.
And you’ll also learn from the mistakes I made along the way. Regardless of your level of previous sales experience, you’ll walk away from this course with the tools you need to confidently transform your pipeline.
Sales is tough. It is a learning curve. So you’ll also get 1-2-1 coaching with me personally every month, for 12 months.
My Method
Learn the strategies and tactics of reliably doing enterprise software sales to financial services, in a two-day in-person masterclass.
Enterprise Sales Psychology
Selling software into banks is not easy. You need to adopt a different mindset and learn how to approach opportunities in the right way. It’s not all about working harder
Customer-Centricity
You need to sell multiple solutions to multiple people just to close one deal. Lead the conversation and understand what’s happening in your customer’s mind to effectively guide them to the sale with minimal effort
Value-Based Selling
You’ve been taught to sell benefits, not features - but this isn’t enough. Discover how to sell value by connecting your solution to your prospect’s pain points and how to choreograph the whole deal from start to finish
Team Building & Cultural Fit
Sales is a team effort. Learn how to create a winning environment and avoid the biggest sales hiring mistakes that 90% of all first-time tech founders experience
Advanced Deal Qualification
Uncover the streetwise method of validating and improving the quality of your pipeline. Learn the best kept secrets originating from the fintech mafia elite such as BladeLogic, MongoDB and Snowflake
Strategic Pipeline Generation
More opportunities does not equal more sales. Don’t be fooled by the numbers and discover how to fill your pipeline with deals that are actually likely to close this quarter
Bonus material included in your ticket price
Leave with actionable strategies to close big deals, win more opportunities and power up your pipeline
You'll get:
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A workbook for mapping out your sales strategy for your 1st or 100th deal
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Go live plan/checklist for every deal
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Full recording of the course so you can have access forever
Plus 12 months of 1-2-1 coaching to set you up for success
I know first hand how challenging enterprise sales can be. I mastered the art of selling in under 12 months - because I had to. But it took a long time for it to become second nature. Mistakes get made along the way, but for the 12 months after this course you’ll get 1-2-1 coaching with me personally to help you achieve sales success.
Every month, we’ll talk through the content that matters to you and you’ll receive valuable coaching and feedback. Bring your deals, and I’ll help you implement my proven sales methodology.
We know what to do. Because we've done it.
Humble Technology is the first commercial advisory service specifically tailored to high potential fintech companies like yours. Our unique experience of selling enterprise software into major banks over the past 20 years means we know how challenging it can be.
We bring big tech expertise, sales precision and discipline to help you navigate the nuances of selling software to banks and financial firms.
"A course that is relevant to our market that I can get our salespeople trained on - I would definitely recommend it"
Graeme Harker, MD at Norman & Sons
"I came on this course to become a better sales person and honestly I've found it an amazing experience"
Mark Waity, Account Manager at Nuggets
Mark works in sales for a disruptive self-soveriegn ID and payments startup selling into major banks
"Being around others and brainstorming, bouncing around ideas has been a great experience as well"
Mo Amin, Commercial Consultant at Adaptive Financial Consulting
Mo consults with capital and commodity market firms to deliver custom technology solutions
Why you'll love this course
Fintech Focused
High-value content focused on the nuances of the UK market, and delivered by a an experienced Sales Leader with a track record of getting results.
This is not a textbook course - we'll talk through your own deals and challenges and work through solutions that benefit you.
Build Confidence
As either a CEO, founder or Sales leader, what you need from your sales team is confidence. That's confidence in your numbers, in how robust your pipeline is, and ultimately in your ability to win deals.
We'll give you the skills you need to walk away with confidence.
High Impact Results
This course delivers high-impact content built on 21 years of experience in Fintech. We’re busy. We know you are too.
Our training programme is delivered as a 2-day intensive so you aren’t taken out of action for months on end.
About James Dawson
I’m James, founder of Humble Technology and fintech professional with 20+ years of experience.
Previously Head of OpenFin, an early player in desktop interoperability, I’ve built and led teams on their journey from inception to becoming industry-leading players using my own tried and tested sales techniques.
This FastTrack Fintech Sales Masterclass will teach you everything I’ve learned over the years in a concise and easy to apply programme, guaranteed to help you become a better seller no matter your level of experience. Whether you’re a founder or salesperson, my proven methodology if implemented properly can supercharge your fintech’s sales growth.
Wondering whether this course is right for you? Book a 15 minute call with me below and let's talk.
Let's Talk